Businesses & marketplaces are now radically different from the one when many of us started. The only sure shot way of generating business for your company back in the day was building a strong network who would refer your business to potential clients and your practice expanded – slowly and steadily.
Today, the buyer is more proactive and reaches out to brands and businesses that fit their requirements by looking them up online, reading about them, gauging their expertise and experience through carious channels like company websites , Social media presence etc. For instance -
There is an answer to this buyer driven market and the answer is Content Marketing. Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract, engage and acquire a clearly defined audience. What does content marketing entail?
Content includes info-graphics, PR videos, informative interviews, podcasts, etc. The more engaging and informative your content, the better! Content Marketing plays an extremely significant role especially in the legal market - with majority of marketing channels being unavailable to the legal fraternity, content becomes an invaluable source of generating leads. At UltraWired , we build customised, engaging, SEO optimized content on a variety of topics catered to your target audience, helping position your firm as experts for specific services.